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Recognized as the Best Boutique in the Country by Vogue and one of the Most Innovative Retailers in the World by Vogue Business, McMullen is celebrated for its immersive shopping experiences, white-glove service, and expertly curated collections styled by the nation’s top fashion professionals.

At the helm is Sherri McMullen, named one of Vogue Business’s Top 100 Innovators and a Champion of Change. A trailblazer in the fashion industry, Sherri founded McMullen in 2007, creating an independent luxury destination in the culturally rich cities of Oakland and San Francisco. With a deep commitment to uplifting BIPOC designers, Sherri has built a global network to champion emerging talents, such as Diotima, Harwell Godfrey, Christopher John Rogers, Zankov, Aisling Camps, and many others who have become leading voices in fashion.

Named one of WWD’s Top 50 Women in Power, Sherri is a global fashion force, constantly seeking new talents with compelling stories and a dedication to sustainable practices. As a member of the Black in Fashion Council Advisory Board and a mentor for the CFDA/Vogue Fashion Fund, Sherri is committed to fostering an inclusive, vibrant retail space where diverse voices thrive and new connections are made.

For media inquiries and questions, please contact us at [email protected].

Top Press Features

Vogue Business

Sherri McMullen Opens a Store in San Francisco: “I See This City As a Hub of Innovation And Creativity.”

Vogue Business

Introducing the Vogue Business 100 Innovators: Class of 2024

Vogue Business

The world’s most innovative retailers, according to Vogue editors

Marie Claire

Sherri McMullen Is the Oakland Boutique Owner Redefining Retail

WWD

'Fashioning San Francisco’ Highlights Patrons Who Shaped City’s Style

WWD

The Insider's Guide to San Francisco

Vogue

What Sold in 2023: Independent Boutiques Across America Tell All

WWD

Sherri McMullen Launches Designer Incubator Program

Essence

ESSENCE Fashion House: Bringing Black Designers To The Forefront Of Luxury

Vogue

These Are Sherri McMullen’s Career Secrets!

CFDA

McMullen
Celebrates 15 Years Of Style

The Cut

Meet the Black Woman Who Built a 15-Year-Old Fashion Business

Essence

McMullen Boutique Celebrates 15 Years In Fashion

Vogue

McMullen Celebrated 15 Years in Business by Bridging Fashion and Activism

WWD

WWD x FN x Beauty Inc 50 Women in Power

Forbes

The De Young Museum Celebrated Black Legacy And Economic Empowerment With Obama Portraits Viewing

The New York Times

Steph Curry Is Boosting Black Designers at the N.B.A. Finals

WWD

Oakland’s Inclusive Luxury Fashion Retailer McMullen Is 15 Years Strong and Expanding

The Cut

The Boutique Owner Helping Women Find Their Own Style

Coveteur

Sherri McMullen’s Closet Is Home to Dries Van Noten, Simone Rocha, and—Of Course—Christopher John Rogers

Vogue

The Best Fashion Boutiques in the Country, According to Vogue Editors

Vogue

6 Black Designers to Watch, According to Sherri McMullen

Forbes

How This Former Neiman Marcus Buyer Created Her Own Successful Boutique

Forbes

How Two Women Are Changing The Face Of Fashion