Veronique Leroy was born in Belgium and has had a passion for fashion design since early childhood.  She started her career working for Azzedine Alaia and went on to win several prizes, including the prix Courtelle in 1990 while Thierry Mugler was president of the jury. This influenced her decision to  launch her first collection in 1991.  Her memories of the 1980's inspire her collection with a focus on sexiness and elegance.